What do you think Good Design is?

What is good design?
Good design is honest.
It does not make a product more innovative, powerful or valuable than it really is.
It does not attempt to manipulate the consumer with promises that cannot be kept.
Good design if long lasting. Care and accuracy in the design process show respect towards the user.
What do you attribute to good design? Think about what is the most important to you when it comes to the design of an item?
Pictured is a recent project designed in conjunction with Capital Projects and City of Parramatta